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Affinity Markets, the direct response marketing group of Transamerica Life & Protection (Transamerica L&P), is one of the largest direct marketers of life, supplemental health and specialty insurance products*, as well as fee-based programs**. Using a variety of direct response techniques such as direct mail, television, outbound and inbound telemarketing, point of sale, statement inserts and the Internet, Transamerica L&P offers consumers convenient alternatives for purchasing insurance.